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Expanding a reputation of quality
The Challenge
Saucisse wanted to improve the sales of their products in the delicatessen section in supermarkets. Every challenge is an opportunity, and this was a chance to expand and build on the company’s brand promise, ‘expect nothing less than the excellent.’
Saucisse House of Gourmet: A History Of Quality Foods
Saucisse House of Gourmet is a house brand of Wang Foong Foodstuffs Suppliers. Since 1983, the company has gained a strong foothold in the marketplace and a reputation synonymous with a consistent quality and reliability. source- wanfon.com
To maintain its position as one of the leader of gourmet delicatessen market, Wang Foong Foodstuffs Suppliers collaborated with Mojo Red to refresh their labels for their wide range of Sausages and Hams.
The Solution
Given the high volume of products in the delicatessen section, the labels that we created had to be vibrant and eye-catching. At the same time, we needed to create a flexible architecture that highlighted product differences and allowed for room to add new SKUs to an already extensive list. Mojo Red designed verstaile labels that allowed for different SKU information to be printed as needed, to mitigate the rising cost of print production and stock keeping.
The result was an attractive label that emphasized the premium quality of the brand while bearing in mind practical and cost-saving considerations.
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