From the Blog
Singapore Tokyo Design Programme
Isn’t it awesome to travel to a land where pandas and tigers live in harmony in a snack packaging? Well, we were there and we want to share our experiences with you.
We were featured on Packaging of the World!
Mojo Media’s Saucisse House of Gourmet work was featured on Packaging of the World!
So what is the right mojo that is requrired to create a good package design?
In the past, packages does what they were built to do. It protects, preserves, and contains the product for easy transportation. But now, the primary goal of packaging design is to attract, distinguish the product from the competitors and to create brand recognition. An effective packaging looks attractive, "shouts" with its creativity and serve as an eye-candy to have it on the shelf.
Consumers have been proven to make purchases based on colours, shapes etc, and with almost 75% of purchases being made on impulse today, your packaging has to attract the right emotions and make the right statement.
Shapes

Colours

Typography

Sustainability

In the picture above, the new eBay Box is made with 100 percent recycled content, printed with water-based inks, and designed to require minimal tape. And once it reaches the end of its useful shipping life, it's fully recyclable. From the box's fine print: "Don't worry, it will come back as something nice, like a birthday card or movie theater popcorn bag. Picture source: Packaging Of The World