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Bursting into the market with vibrance

H-TWO-O Black Currant

The Challenge

Yeo's tasked Mojo to design dynamic point-of-sale collateral for the new sparkling H-TWO-O blackcurrent drink. The product had to be positioned as a healthier alternative, and had to have mass-market appeal as a beverage for anyone, on any occasion. The point-of-sale collateral had to reflect and reinforce the increasingly health-conscious attitudes of Singaporeans.

Yeo’s H-TWO-O: The Ultimate Thirst Quencher 

Yeo’s is a mainstay in the Singapore beverage industry, and wanted to introduce a new product as the ultimate thirst quencher in Singapore’s hot weather. At the same time, Yeo’s wanted to leverage on its market value while creating a healthier alternative to carbonated soft drinks.

The Solution

What made this a successful project is that the team at Mojo Red always kept in mind the core elements that define Sparkling H-TWO-O: refreshing and fun. From the very beginning, we focused on bringing this out to customers at point-of-sale, where the collateral would only have a few seconds to make an impact and influence the purchasing decision. We infused the idea of fun into all aspects of the design, from the colours to the splashes — creating the energy and vitality that would immediately arrest customers' attention and urge them to pick up and buy the product.

The result is playful, fun point-of-sale collateral that leverages emotional appeal through colour and design to increase sales.

Poster H-TWO-O Black Currant Do you have an assignment you'd like to discuss with us? Coffee is on us! Feel free to email us or use the web form and we can take your project further from there. Click here to go back to the top.