Enjoying the monster in all of us

The Challenge

Win Win’s expansion into the South Korean market highlighted the need for fun, bold and attractive design that stood out in the competitive landscape of Korean snacks. With an extensive line of snacks, Win Win needed a fresh and standout identity that would create instant brand recognition.

Win Win Food Industries: A Leading Manufacturer Of Tasty Goodness

Win Win Food Industries is a leading manufacturer of delectable corn snacks, wafer rolls, chocolate sweets and variety of delicious biscuit and cookie products. - source win2food.com

The Solution

At Mojo Red, we know that the best packaging design is fun and engaging. The Win Win Mini Pocket Monster Pack design was born out of this knowledge, making packaging fun. Appealing directly to children, out team introduced a compelling world of cute, furry monsters to the packaging, with strong colors and lively illustrations that also drew in teenagers and young adults. Giving the characters their own personalities, we created dialogue and appeal that drew consumers in.

The result was a packaging system that was not just about visual appeal, but also about creating a fun and interesting story that would become synonymous with the Win Win brand.

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