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Hai's Spice Up Your Bite
Spicing up Hai’s with fiery design
The Challenge
Hai’s came to Mojo Red wanting to spice up their image at the 17th Food & Hotel Asia 2010 event at the Singapore Expo. This much-anticipated event would bring a myriad food choices and hospitality products to consumers, and Hai’s expected this to be the perfect platform to showcase a new, refreshed image.
Hai's and Food & Hotel Asia: A Significant Presence in the Food Industry
Hai's already had a significant presence in the FHA event, and had maintained its exclusive presence within highly the competitive food industry. On the cusp of launching their new Hai's Premium Sauce collection, Hai’s wanted to bring a new face to the industry in Asia.
The Solution
Mojo Red designed a whole range of materials for the event, including vehicles, event brochures, event T-shirts, food labels, and the main attraction: the Hai’s Premium Collection Box. Our team analyzed the way in which event attendees would interact with each of the materials, and developed the optimum balance of elements to give customers the feeling of the aroma and taste of chili. The Hai’s Premium Collection Box showcased product samples and product information, generating interest and allowing customers to bring home and try the products.
The results was an interactive and engaging set of collateral which invoked the Hai’s brand image while highlighting a brand new product.
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