Bursting into the market with vibrance

The Challenge

Yeo's tasked Mojo to design dynamic point-of-sale collateral for the new sparkling H-TWO-O blackcurrent drink. The product had to be positioned as a healthier alternative, and had to have mass-market appeal as a beverage for anyone, on any occasion. The point-of-sale collateral had to reflect and reinforce the increasingly health-conscious attitudes of Singaporeans.

Yeo’s is a mainstay in the Singapore beverage industry, and wanted to introduce a new product as the ultimate thirst quencher in Singapore’s hot weather. At the same time, Yeo’s wanted to leverage on its market value while creating a healthier alternative to carbonated soft drinks.

What made this a successful project is that the team at Mojo Red always kept in mind the core elements that define Sparkling H-TWO-O: refreshing and fun. From the very beginning, we focused on bringing this out to customers at point-of-sale, where the collateral would only have a few seconds to make an impact and influence the purchasing decision. We infused the idea of fun into all aspects of the design, from the colours to the splashes — creating the energy and vitality that would immediately arrest customers' attention and urge them to pick up and buy the product.

The result is playful, fun point-of-sale collateral that leverages emotional appeal through colour and design to increase sales.